Der Big Data-Blog

If you're planning a product campaign, you've likely faced this decision: do we photograph the product or render it in CGI? Both approaches have their strengths, and the right choice depends on your specific needs, budget, and timeline. Here's a practical comparison to help you decide. When Photography Makes Sense Traditional photography excels when you need organic textures, human interaction with the product, or that hard-to-replicate "real" quality. Food, fashion, and life

Automotive CGI is one of the most demanding disciplines in visual effects. Car surfaces are essentially mirrors — they reflect everything around them, which means every imperfection in your lighting, materials, or environment is immediately visible. Getting it right requires deep technical knowledge and an obsessive attention to detail. The Challenge of Automotive Surfaces When we create CGI for automotive brands like Porsche or Audi, we're dealing with highly reflective pain

In a world where audiences scroll past thousands of ads every day, standing out isn't optional — it's survival. That's where VFX and CGI come in. From impossible camera moves to photorealistic product shots that would be prohibitively expensive to shoot practically, visual effects give brands the power to tell stories that grab attention and hold it. Why Brands Are Turning to CGI The economics of commercial production have shifted dramatically. Shooting a luxury car driving t

One of the most common questions we get at GarlicVFX is: how much does VFX actually cost? It's a fair question, and the honest answer is: it depends. But that doesn't mean we can't give you a clear framework for understanding VFX pricing. The Factors That Drive VFX Costs VFX pricing is determined by a handful of key variables: shot complexity, quantity of shots, turnaround time, and the level of photorealism required. A simple screen replacement in a commercial costs a fracti