Der Big Data-Blog

In a world where audiences scroll past thousands of ads every day, standing out isn't optional — it's survival. That's where VFX and CGI come in. From impossible camera moves to photorealistic product shots that would be prohibitively expensive to shoot practically, visual effects give brands the power to tell stories that grab attention and hold it. Why Brands Are Turning to CGI The economics of commercial production have shifted dramatically. Shooting a luxury car driving t

One of the most common questions we get at GarlicVFX is: how much does VFX actually cost? It's a fair question, and the honest answer is: it depends. But that doesn't mean we can't give you a clear framework for understanding VFX pricing. The Factors That Drive VFX Costs VFX pricing is determined by a handful of key variables: shot complexity, quantity of shots, turnaround time, and the level of photorealism required. A simple screen replacement in a commercial costs a fracti

If you've ever worked in 3D camera tracking or matchmoving, you know the pain: what's the exact sensor size of the camera that shot this footage? Getting the filmback wrong means your entire camera solve is off — and with it, every CG element you place in the scene. That's why we built the Garlicky Filmback Calculator — a free web app that gives you all the filmback information your VFX heart desires, at the push of a button. What Is Filmback and Why Does It Matter? "Filmback